Global pipelines: profiling successful SME exporters within the Australian wine industry
نویسندگان
چکیده
منابع مشابه
Global Pipelines: Profiling successful SME exporters within the Australian wine industry
Increasingly, entire industry sectors and individual firms are re-orienting their business strategies to align with the demands of rapid globalization. Sustainable export mechanisms are becoming an integral component of these strategies. Small, medium and large firms are focusing more than ever on marketing goals, branding, distribution channels and production quality in order to address the gr...
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It is common knowledge that the Australian wine industry has enjoyed remarkable success over the past three decades in terms of production and export growth, innovation and reputation for consistent quality. The centralization of resources and infrastructure, as well as the nationally-oriented funding and R&D agendas are usually cited as providing the foundation for this success. Yet in more re...
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ژورنال
عنوان ژورنال: International Journal of Technology, Policy and Management
سال: 2006
ISSN: 1468-4322,1741-5292
DOI: 10.1504/ijtpm.2006.010072